17 tools to analyze your social media presence

“How many followers did I get this month? When should I post? Which of my posts performs the best? Who mentioned me recently on social media?” We are sure that if you own at least one social media account you asked yourself these questions and this is the right thing to do. This proves that you care about your social media presence. But the big question is how to get the answers to these question. Well you will find the answers by analyzing your social media. By paying attention to your social media analytics you will gather useful information that will help you to plan your marketing strategy. In order to help you understand and measure your social media presence we collected a few free social media analytics tools.


1. Facebook Insights

Insights provide information about your Page’s performance, like demographic data about your audience and how people are responding to your posts.

2. Instagram Insights

Offers a comprehensive range of data about your Instagram Business Profile posts, stories, and ads.

3. Pinterest Analytics

Get a glance at your all-time highest-performing Pins and see how people interact with your Pins from whatever device they use.

4. Twitter analytics

Measure engagement and learn how to make your Tweets more successful. Explore the interests, locations, and demographics of your followers.

5. Linkedin Analytics

If you’re a Company Page administrator, you can view analytics about your Company Page to gain deeper insights into your page performance.

6. SocialBakers

With Socialbakers Suite you have everything you need to measure your social media performance, benchmark yourself against your competitors and your industry, and report on your improved strategy – plus easy multi-channel publishing and social media listening.

7. Mention

Mention gives you live updates about your brand from the web and social media.

8. Audiense

Identify relevant audiences, discover amazing actionable insights and inform your strategies to grow your business.

9. SpourtSocial

Drive strategic decision-making across the business with meaningful insights from social data and analytics.

10. Followerwonk

Followerwonk helps you explore and grow your social graph.

11. Likealyzer

Likealyzer is a free tool helping brands succeed on Facebook.

12. SocialRank

The easiest way to identify, organize, and manage your audience on Twitter and Instagram.

13. Waafle

Create custom feeds from #hashtags or @accounts, measure audience engagement and publish curated social content to your websites, campaigns or live events.

14. MediaToolKit

Monitor online mentions of your brand in real-time

15. SocialOomph

Easily schedule updates, find quality people to follow, and monitor social media activity! Join hundreds of thousands of satisfied users today!

16. ViralWoot

Social Media Scheduler and Analytics Platform

17. Quintly

Track, benchmark and optimize your social media performance.


You are using some other social analytic tools. Share with us, comment below!


Biborka Mathe is the Community Manager and Support of Soldigo and she'll be sharing valuable tips and tricks on how to address and convert customers that originates from her 3+ years in project management and customer acquisition. Art lover and foodie at heart, she is passionate about painting, fashion and puppies.

Try Soldigo free for 30 days!

Sing up now