It’s time for one of the biggest shopping days of the year, Black Friday. According to Forbes last year, 49% more consumers shopped online than they did pre-COVID-19. Taking this into consideration, it’s time to prepare your shop for this shopping holiday. In our 7 tips to increase sales on Black Friday & Cyber Monday blog post we shared a few valuable tips on what to do to increase your sales on Black Friday. In this post we would like to continue these tips to give you a good Black Friday strategy and to get your online store ready for Black Friday. Let’s see.
1. Plan and start advertising early
It’s never too early to start preparing. The first key step for creating the best advertising is knowing your audience’s needs. Look at your previous customer profiles and create a few buyer personas that will help you create your target audience. Once you know who to target, go and create your ads but consider increasing your ad expenses for a few days for Black Friday.
2. Create a sense of urgency
One of the best advertising tips that we can give is to create a sense of urgency. For example, create a simple countdown to Black Friday. This will encourage your returning customers to prepare themselves for the big shopping day. Or create a set of ads which show that your special offers will end at a specific time during the Black Friday. The more sense of urgency you create, the more likely customers will be willing to purchase.
3. Launch new products
The Black Friday weekend is a great time to introduce your new products. Beside letting the world know that you are launching a new product, the main benefit is that it will draw attention to you brand which can lead to more customers.
4. Give free gift with every purchase
Give a free gift to every customer who orders from your store during Black Friday. This gift can be a complementary product, a discount code for future purchases, etc. The idea is to let your shoppers know that you care about them. In time this will create a loyalty to your brand.
5. The one hour deal
You know which time of the day your buyers purchase from your store. Benefit from knowing your customer’s behavior and create an irresistible deal that lasts for only one hour. Advertise this one hour deal on your social media and be prepared so that your online store can handle the crowd of buyers.
6. Deal of the hour
Have a deal for every hour during Black Friday. Not only does it encourage spending but it also keeps your customers coming back to your online store hourly to check what’s new. The deal of the hour requires a lot of effort and work but trust me it’s worth it.
7. Use marketplaces as an additional holiday sales channel
When customers begin their holiday shopping, half of the product searches start on price comparison websites and marketplaces. We know that many online stores hesitate about working with e-commerce giants, like Amazon, E-bay or Emag, but trust me it will worth selling there. It will help to boost awareness of your brand and will attract satisfied customers to your site long-term.
We hope that these tips will help you boost your sales during Black Friday. You have other ideas? Let us know in a comment below. Cheers!