3 tools to make decisions by observing your target audience

What is the best way to offer your customers what they want? Observing them, spying on them. I don’t mean that you have to literally spy on them, of course. There are a lot of tools which will help you first of all to find out who is visiting your store and to understand their actions while visiting your store. Below we selected a three of this tools which you can install to your Soldigo store.

 

Google analytics

Google Analytics not only allows you to measure sales and conversions, but also provides a current picture of how your store is used by visitors, how they arrived and how to make them return. The Ecommerce reports allow you to analyze purchase activity on your site or app. You can see product and transaction information, average order value, ecommerce conversion rate, time to purchase, and other data. To connect you store to Google Analytics add your tracking ID. By adding your Google Analytics tracking ID the Enhanced Ecommerce events will be automatically added. These will give you insight into shopping activity: product page views, adding products to shopping carts, initiated, abandoned, and completed transactions.

Benefits:
Understand your store’s visitors on a whole new level
Make smarter marketing decisions
Reports can be segmented and filtered to reflect the needs of your business

 

Smartlook

Look at your website through your customers’ eyes. Smartlook is a simple tool which records the screens of real users on your website. You can see what visitors clicked on with their mouses, what they filled into a form field, where they spent most of their time and how they browse through each page.

Benefits:
Track your visitors
Get more traffic
Improve your store

 

Albacross

Track companies visiting your website.If someone from a company visits your website, Albacross will tell you which company they work for. Maybe it’s a potential customer, or a competitor? Either way it’s a world of new potential business.

Benefits:
Track your visitors
Get more traffic
Improve your store

 

Do you know any other tool that might help? Let us know in the comment!

Zsolt

Zsolt Mathe is the Founder of Soldigo and he'll be sharing tips on Soldigo usage, strategies and tips for running a successful online shop that he's experienced during his 10+ years in web development. Beside web developing, he is an active volunteer for a number of green organizations and he's passionate about basketball and everything IT.


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