You create amazing products, you took great pictures of them all and you have your Shoptsie store going. Apparently everything is ready for you to kickstart selling and share your wonderful products with everyone. However, you should keep in mind one little detail that can make all the difference in the world: product categorization.
It may seem insignificant at first but trust this: no potential customer is going to scroll through 9 pages to find the one product they should be seeing right away. And if this argument failed to convince you then maybe the search engine optimization will: search engines have a better understanding of your store if you categorize every product, this way they can propel you high on the search result.
Here are our top reasons why categories are important and how to use them:
- by categorizing your products, you give your customers a clear alley they can walk down when searching for something specific rather than scrolling through pages with no end. A sea of products can be quite overwhelming and time consuming to go through, so be time-efficient and remember- you may know all your products because you have seen them a million times but your customers are just now discovering them, so give them a helping hand in their shopping experience.
- use logical categories that will make the shopping effortless and fast- this is what you should be working toward. Choose categories that can be understood by the majority of your potential customers, so avoid the very technical terms that only a small group will understand.
- there are a number of different ways you can categorize your products: what the product is, what your product can be used for, by the users of that product or what necessity that product solves- so you can use categories like pendants or gloves, body lotions or hair oils, men, women or children, leather belts or linen towels, size M or size XL etc. Find the categories that best fit your products and start arranging them into these categories and promote efficient purchase.
- in your categorization approach always follow the pattern broad-to-specific, so the main categories are going to be the product themselves and the sub categories are going to be the different sizes for example. So first there is the skirt or trousers then comes the size, color, type as subcategory.
- Subcategories should be used only when there are 30 or more products in a certain category. There is no point in using a subcategory for gloves if there are only 6 altogether.
Remember, product categorization is extremely important so find the proper ones for your product and start selling efficiently!