Success on Etsy doesn’t come that easy. Opening a shop on Etsy is not enough, waiting for customers is not a solution. To stand out from the crowd and start making sales you will need to start to market your Etsy store. If you have an Etsy store I’m sure that your are facing a drop in your sales from time to time. But no worries, here are seven tips and tools that will help you increase your sales on Etsy.
1. Have outstanding customer service
Etsy is the place where artisans can connect with their customers. As an Etsy seller, you can directly communicate with your customers, making the relationship more personal and special. But keep in mind that a bad customer service can ruin your business. Let’s see a few tips on how to act when communicating with your customers. First of all respond as fast as you can and please say thank you. I’m sure that your work is great and you got a lot of appreciation messages. Be polite and send at least a short “Thank you“. Another tip is to listen to your customers and respond if they have concerns or complaints. Keep in mind that listening is not enough. Try to find a solution to their issue and this will lead you to new customers.
2. Do Competitor Research
There is a huge competition on Etsy. Think about it. You might find ten thousands of other stores in the same categories as your store. But what can you do about it? Spy on your competition. I don’t mean that you have to literally spy on them, of course. Research them. Use tools like Shopiscope to compare their performance with yours. Use Marmalead to find out what kind of keywords other etsians are using, what are the most popular searches. EtsyRank will help you discover keywords and gain insight on your competition.
3. Be Active on Social Media
I know that you heard like a thousand times to be active on social media, but trust me, it helps a great deal. I won’t go into details on what kind of social media platforms you should be using because you are already using it. Instead, I will share with you a few tips and tools that will help you be active. First of all talk about what you are doing. Post as much as you can and mention your business. Don’t be shy, the world needs to know about your beautiful creations. I know that posting takes time but guess what! There is an app for that. You can manage all your social media accounts in one place and you schedule your posts with services like Buffer.
4. Brand Your Business
Being one of the millions of Etsy sellers, your store is more likely to disappear into the ocean of shops. You have the right to have your own brand. If you don’t have a logo you can easily create one with Canva. Beside your logo with Canva, you can create your business cards, flyers, brochures and you can easily edit your photos. Using Soldigo you can showcase your Etsy listings in a fully branded, professional online store without leaving Etsy. You can easily import your Etsy listings to your Soldigo store.
5. Create a blog
Why create a blog? Blogging is another powerful tool with which you can engage with your customers. By blogging you can tell your story the way you want it to, not as a journalist would do it. You can include information that you think is relevant and you can exclude those you think are unnecessary. Use Soldigo to easily create your blog.
6. Get influencers review your products
Influencers are social media users with a large number of audience and who established credibility in a specific industry. Taking this into consideration it would be a good idea to start working with them. You can use their audience for brand awareness and for getting new customers as well. How to find them? Do a quick Google search, search for influencers Facebook groups or you can use services like Tapifluence.
7. Expand your shop channels
There is a big number of customers on Etsy but not all of them will be your customer. And that is ok. Not everybody on Etsy has to be your customer. There a lot of other potential buyers outside Etsy who are waiting to find you. But what can you do in order to extend your store traffic? The answers is simple. Extend your shop channels. Beside creating your very own online store, Soldigo offers you a feature called Multichannel Selling. Using this feature you can sell on your Etsy shop, your own online store created with Soldigo, on existing website or blog and on your social media accounts as well. You can embed you store into your Facebook Page turning it into an online store, you can upload your products directly from your Instagram app on your smartphone, you can post your products on Pinterest, Twitter or Tumblr directly from your Soldigo dashboard. Think about it. You can sell on more than 10 channels from one stock! How time efficient is that!
Do you have other tips or tools that you wish to share with fellow etsians? Comment below and let’s extend this list with your creative input. Cheers!