There was a time when the desktop computers ruled the world but those times have passed and today the mobile devices have increased in number and have become sophisticated to the extent that you can do everything from your mobile phone from checking your mails to buying items to paying the bills and transferring money. Mobile devices are diversified and extremely smart.
You should use this to your advantage: being present on multiple mobile devices has got to be the utmost important thing for every webshop owner there is. Having your site mobile-friendly means that it adjusts itself to every kind of device starting from tablets and desktop computers to smartphones and tablets and so it is all-around accessible.
Having a mobile-friendly webshop keeps you in competition and gives you an immense online visibility so the more devices you are accessible on, the more potential customers will find you, as simple as that. You need to cater to the needs of the buyers and you need to be available to them in every way possible.
If you are not sure whether your existing site is responsive, check it on multiple mobile phones, ipads and tablets and if the site looks good and works properly (do a product search and just go through the entire site in general), means you are lucky and your site isn’t just desktop-optimized.
The same way you browse the web and search for information or specific things, your potential customers are out there browsing the net as well, so give them the chance to find you and your products and to buy from you on the device of their choice. Having a mobile-friendly ecommerce shop is a must, so do yourself a favour and get a Shoptsie shop that does just that and is all-around responsive on every device. Check it out here: www.shoptsie.com