When starting your e-commerce journey and opening your very own online store, there are a number of things you need to do in order to nail your start, from taking quality product images to uploading your logo to writing catchy product descriptions and choosing a template that presents your products in the most advantageous way possible. However, apart from these things, there is one extremely overlooked aspect of being an online store owner, and that is being human. Yes, you read it right, being human. Find out more…
Valentine’s Day! Cheesy or not, it is undoubtedly a great opportunity to draw attention and drive sales to your store. We gathered a number of ideas that will elevate the mood and -more importantly- help you monetize! Read our 12 tips and achieve new peaks in sales! First, you need to …
Drive traffic to your Instagram page and gain followers because, ultimately, they will be your potential buyers. Instead of just having social media accounts, have them with a well-defined purpose, message – and more importantly- strategy.
Instagram is a very trendy and sought after social networking site and its benefits are obvious: connecting with friends, share pictures and videos of your favourite pastimes and hobbies, chat, comment and like the best posts of your friends, family and the entire Insta-community.
However, Instagram’s potential doesn’t stop there! Use it smartly and see your following grow and your products bought.
Setting up your store with Shoptsie is incredibly simple, just like posting on Facebook.
Good news is that you don’t need any technical or programming skills. Let’s see what steps you need to follow in order to create your very own online store!
Selling online has a number of substantial benefits that we will discuss along the article, so let’s start with the biggest competitive advantage of it all! One of the greatest benefits of selling online is that instead of targeting only local buyers, online targets worldwide. Everyone can be your customer if they find you online. That is great news if you want to grow your brand, your pool of customers along with your sales. Dare to think big!
Posting your products or work-processes on your social media profiles is a great first step. However, posting just about your products can be tiring for your followers to watch. Diversify your posts and include multi-faceted content like images, texts, videos, music, inspiration, products, quotes, interviews, features, etc. to engage them to the fullest and attract following. The key is valuable content, not just any content.
Facebook is a great community of people with all kinds of interests and preferences. This community is made up of potential buyers and customers who would love to have your products, so what are you waiting for? Read our tips on avoiding the number one mistake you can possibly make:
The biggest mistake handcrafters can make is….
Addressing the local people and having a personal relationship with your buyers is essential for getting your message across and establishing your brand’s name. However, because you are selling online, you can think big. Online means not just local but also worldwide.