Posting your products or work-processes on your social media profiles is a great first step. However, posting just about your products can be tiring for your followers to watch. Diversify your posts and include multi-faceted content like images, texts, videos, music, inspiration, products, quotes, interviews, features, etc. to engage them to the fullest and attract following. The key is valuable content, not just any content.
Follow our tips and get inspired to start producing catchy and irresistible posts:
You may not know each and every one of your followers personally but they are people, just like you. Don’t treat them like a crowd. Address them and touch a more personal tone and appeal to the human in them. Ask them questions like what inspires you today? or add quotes that are in sync with your brand- we highly advise you against quotes that are common place.
Sharing or posting about your products is one important thing. Bring your craft closer to them by letting them in on a few tricks of the production process. Post short videos showing your creative corner or the room where you create your products. Share your favourite hot chocolate recipe that you enjoy sipping while creating on a rainy day. Invite them into your home and into your life, even if only virtually. They will appreciate the openness and will reward it with the same open mind. Your goal is to create a bond and a personal connection with them that goes beyond the computer screen. Engage them with your products and your story and let your personality and your brand’s vibe shine through.
Driving the attention away from your products onto other posts may sound scary, but it is actually very beneficial. Diversify your posts and create a welcoming atmosphere where your followers feel good and feel they can just be, without the pressure of having to buy something. Your online presence is the reflection of your mentality and of your products, so make it nice and friendly and slowly your following will get a sense of trust and closeness to you, as someone they can confide in and go to for advice or really useful tips.After all, this is about the personal relation that you build with your followers rather than about anything else.
And most importantly, never ever lose sight of the most important thing: you create content for them, not for yourself!