E-commerce trends to watch in 2023

The European E-Commerce is booming. According to Statista e-commerce market revenue in Europe increased between 2017 and 2022 from 406 billion U.S. dollars to more than 827 billion dollars in 2022 is forecasted to exceed 1.2 trillion U.S. dollars by 2025. During Covid a lot of businesses have taken the opportunity to grow their revenue by opening their online shops. If don’t have an online store NOW it’s the time to take the opportunity and take you business to the next level. In this blog post we gathered a list of e-commerce trends to watch in 2023. If you don’t have an online store this will help you decide to open one and if you have an online store the list will guide you to optimize your store.

Mobile commerce

75% of the world’s population owns mobile phones meaning that the number of smartphone subscriptions worldwide today surpasses six billion and is forecast to further grow by several hundred million in the next few years. This means that more and more people are using their mobile devices to purchase a products. Thankfully every Soldigo store is optimized for mobile viewing, the navigation menu is simple and user-friendly.

Social e-commerce

People buy from brands they follow on social media, customers go directly to social media platforms on their mobile devices to find and purchase their favorite goods. The most popular social media platforms like Instagram, Facebook, Pinterest or TikTok offers social commerce. So what you should do? If your business doesn’t use one one of these social media platforms first think to do is to create you business accounts. Focus on the right channels that work best for your products, build and engage with your audience and connect with influencers. A great strategy to interact with your audience is to always provide quality content whether is a photo or a video. Find influencers in your field and connect with them to boost your brand’s credibility. Soldigo has you back. We have solutions that helps you to increase you social e-commerce. We will cover this in a new post.

Live shopping

Live shopping is tool with which online store owners are presenting their products through a livestream mostly on social media platforms. By doing so customers can ask questions, receive responses and make the purchase in real time. Amazon Live is a good example for this trend but did you know that Soldigo has a solution for that to? In a separate post will cover this solution and it’s features.

Augmented reality

Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. Augmented reality allows e-commerce customers to preview products in their own environment and on their own time, before deciding to make a purchase. This means that shoppers will understand what they are buying and how the items will work for them. For example they can check how a lamp look like in your living room or the television or painting on their wall. Using this product preview placement solutions will help you increase customer engagement, reach new customers and most importantly it will reduce returns.

Remember when you are making you 2023 strategy keep in mind the above mentioned trends.