Getting featured in a blog or a magazine is a tremendous opportunity to promote your products and to bring awareness to your brand and business, not to mention the readers are your specific niche of potential customers.
Here is a list of tips and tricks that will work for you and get you featured:
- Take the time to understand your audience and how they think. This will give you a great benefit when connecting with bloggers and editors who view your products from the point of view of readers’ benefit.
- Magazines and blogs that might consider featuring you need to see that you are professional, committed and talented, and nothing reflects that better than a great online store that will work as a catalogue to display your products. Make sure you chose a Shoptsie theme that is in tune with your products and has the same vibe as the personality, mood and atmosphere of your products, be it candles, paintings, hair oil or bow tie.
- Professional looking product pictures are a must, even if they are not taken by a professional photographer. Make sure you have a variety of product pictures at hand, both with white background and also in a life-like environment. You just have to have those so editors and bloggers have what they need to work with and make a collage or arrange the pictures to be in tune with their blog, magazine etc.
- Find a referral for yourself. One of the easiest ways of establishing trust with the editor of any publication is to find someone who had already been featured and have that person recommend you to the editor. This usually results in instant trust and you are ten steps closer to being featured.
- Attend niche-specific trade shows and do some networking with relevant journalists, bloggers and editors and find out if their publications do product review. If they do, send them yours.
- When sending emails to editors, journalists and bloggers, make sure your subject line is captivating but never go overboard. Find the balance between what you are comfortable with one the one hand and be unique and draw attention on the other. Imagine these bloggers receiving tens of similar emails daily, so make sure yours will pop.
- Send product samples along with a brief product description, either to the editor or better yet, to the person who writes the product reviews. Give them all the help they might need to write about your product. What better way to do that than to have them see and touch your product while reading its description?
- Be ready to write a pitch about your business and most importantly, your products. Practise makes perfect, so keep on writing and find that unique angle and special twist that will engage people and keep them interested. Remember, it is all about why your products are different from everything that was made so far and how would the readers benefit in case you got featured. Find that one twist and promote, promote, promote.
- Do your homework research and study the publication that you would like to be featured in. Most magazines have a reader’s section where they feature a couple of their readers, so that might be a great start to get featured. Having your name and your web store’s link featured in magazines might be of immense help.
- You might think that getting featured is a difficult task but there are a number of sites that look for sources and products to be featured, where you can subscribe as the “source” and they might feature your products in field-relevant magazines and blogs.
- Try to find newsletters that promote the featuring of products from your niche and subscribe and stay tuned.
- Approach journalists, bloggers and magazine editors and pitch them about you products. However, you need to keep in mind that your pitch should emphasize their benefit, so why featuring you is good for the blog, why is it useful for the magazine’s readers etc. It’s a give and take and both parties need to have their time worthwhile.
- Approach an editor in a friendly manner, and try following them on Instagram, LinkedIn and Twitter, and do a bit of background research on the style of that editor as to customize your pitch to reflect the vibe of the magazine. Although the point is to have you and your business propelled forward, make sure to include some general information about your industry, maybe even some statistics, because the readers need something easy to digest and they need to see the big picture.