How to prepare your store for Halloween

The end of the year means a two month long holiday season. Halloween marks the beginning of it followed closely by Black Friday, Christmas and New Year’s Eve. Some people think that Halloween is a minor holiday compared to Christmas but the truth is that it can bring significant growth in sales. Is your online store prepared for Halloween? Below you can find some important tips for making sure your online store is Halloween-ready and you will engage with as many customers as you can.

Spookify the design of your store

You need to put your visitors in a certain mood to feel the Halloween vibe. Let them know that you have a special Halloween sales by adding a “Halloween feel” to you store. Pumpkins, spiders, webs, skeletons, you name it. You can even change the whole design but we don’t recommend to change too much since it’s only for a few days and maybe it will be a little bit confusing for your returning customers.

Start a blog with Halloween topics

It can be a good traffic booster to start writing seasonal blog posts about Halloween. People are looking for inspiration on how to decorate their houses for Halloween, what costume to wear for a Halloween party, they are looking for Halloween recipes, etc. so don’t be shy and let your imagination run wild.

Run Halloween promotions

As we all know any holiday is a good excuse to offer a special deal. People are in the mood for spending so offer them large discounts, amazing coupons or free shipping. To get a higher conversion rate, add urgency to your promotions. Use terms like: only today, limited stock, etc.

“Halloweenize” your products

You don’t need to sell Halloween costumes to get a good deal during this holiday. For example if you are selling t-shirt, make a few ones with Halloween themes, if you are selling gym season tickets give a pumpkin protein bar with every ticket, etc.

Organize a photo contest on social media

Photo contest are the best way to engage with your customers. Set some simple guidelines and let the fun begin. For example ask your customers to share a Halloween themed picture about themselves using your products. It will generate free content to your social media accounts and it’s a great tactic to create a buzz around your brand.

What do you do to make your store Halloween ready? Share with us in the comments below. Can’t wait to read your input!

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