How to search for influencers

In today’s online world, doing influencer marketing is one of the most effective marketing strategies to promote awareness about a brand or a product. Any kind of business can use influencer marketing to generate better sales conversion.



Search for influencers on Twitter. Start by searching for the topic in which you want to find influencers. You will see top tweets in that category, as well as accounts and other information. Follow the most relevant accounts, add them to a list, or even send them a direct message. Suggest them to share your brand and products. Beside the Twitter Search you can use tools like Buzzsumo. BuzzSumo has a powerful influencers search. You can search for the key influencers in any topic area or location and you follow them directly from within BuzzSumo and add them to your Twitter lists.



89% of marketers say that Instagram is the most important social media platform. The easiest way is to search for a certain hashtag and look at the most relevant posts writer. For example, if you are selling clothes search for the #fashionblogger hashtag. Another way to easily find Instagram influencers is to use services like Ifluenz which is an Instagram influencer marketing platform. Ifluenz is a platform connecting influencers and brands for product placement campaigns on Instagram. With Ifluenz, brands can find the perfect influencers to promote their brands and products to targeted potential customers.



Youtube is the most used video platform nowadays and finding the right YouTube influencers is a must for companies of any size. You can use Google to find Youtube influencers by simply searching for example “Youtube Fashion influencers”. Use Youtube’s own search engine and  be as specific as possible by using keywords related to your brand or search for relevant, trending hashtags. Check Youtube’s Trending tab where you can find the hottest videos at the moment and you will certainly find the right Youtube influencer for your business. And another way to easily find Youtube channels is to use services like Channel Crawler where you can search and reach the smallest Youtube influencer wannabe channels as well.



Facebook is the world’s biggest social media platform and one of the best places to market your brand and your products. The quickest way to find Facebook influencers is to conduct a hashtag research. And another way is to pay attention to Facebook groups, observe and find the people who are the most influential in that group. Use social listening tools like Awario. With the help of social listening tools, you can set up searches for specific keywords. For example you can start searching for any post that uses Fashion in them. The tool lists all comments and posts from across all platforms so you will need to set up the filter in such a way that you view only Facebook mentions.



Remember, your job is not finished yet. Once you find the influencers you will need to connect with them, and work with them! Let the work begin!


Biborka Mathe is the Community Manager and Support of Soldigo and she'll be sharing valuable tips and tricks on how to address and convert customers that originates from her 3+ years in project management and customer acquisition. Art lover and foodie at heart, she is passionate about painting, fashion and puppies.

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