Plan ahead and create special occasions for optimum sales

This time of the year it feels like the perfect period for creating special discounts and thinking in terms of holidays as milestones for special sales becomes a second nature for every artisan, artist and handcrafter.

You are perfectly right if you already started planning your Halloween, Thanksgiving, Black Friday, Christmas and New Year’s Eve discount campaigns or sales. Your customers will love you for joining in and so they can acquire your products for less money.

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However, you don’t have to limit yourself to special occasions in the calendar to boost your sales and to come up with attractive offers for your customers.

  • What happens if there are no special occasions you can work around? You create one! May sound weird at first, but trust this: everybody loves to get something for a better price, regardless of what time of the year it is. It doesn’t necessarily have to be Christmas to offer coupons or discount codes to your Shoptsie customers so get busy asap! Think of something fun and creative, something like National Socks Day or National Howl At The Moon Day or National Chocolate Cupcake Day- everything is a great excuse to offer your products at a lower price! Check out this fun site to get some more inspiration: https://www.daysoftheyear.com/days/2015/10/
  • You could pick those fun holidays that are somewhat related to your products or your niche and note them down into your promotion-calendar, this helps you plan ahead and you won’t accidentally launch two campaigns at the same time. These are the days and occasions that you should build campaigns for and make sure you inform your customers of the special prices you offer for these special occasions. Everyone loves a good laugh and buying your quality leather shoes at a discount because it is National Socks Day or buying your lovely hats because it is Be Bald And Free Day should be something that people will remember you for.
  • Planning a campaign should be somewhat strategic and relevant- doing a discount for Easter decorations around Thanksgiving might come off as confusing and may not even work at all. Think simple, there is no need to overcomplicate things and get caught in the campaign fever of intertwining products or unrelated holidays. Always ask yourself the question: “Is it relevant?” and have your answer decide.
  • Celebrating holidays like National Hotdog Day is great fun, but try and incorporate some occasions that are a bit more personal to you like your birthday or your business’ milestone. Offering a special discount because you want people to celebrate with you on your birthday is a great bonding experience with your buyers, but not only that, it is also a genius marketing strategy.
  • Discounts are amazing news, but don’t go overboard with them and don’t use them all the time. People need a “breather” from time to time and keeping their attention focused on you all the time might feel overwhelming to them. Plan 3-4 discount campaigns in a year to start with, maybe one for every season, or one for the official holidays and one or two extra for fun occasions. Let them appreciate your discounts by doing them rarely.
  • Like every business move, planning campaigns that involve coupons or discount codes take a bit of time and planning, so rely on Shoptsie to do it for you while you sit back and see the sales roll in.

 

Biborka

Biborka Mathe is the Community Manager and Support of Soldigo and she'll be sharing valuable tips and tricks on how to address and convert customers that originates from her 3+ years in project management and customer acquisition. Art lover and foodie at heart, she is passionate about painting, fashion and puppies.


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