We are so happy and grateful for the StartupYard experience and we want to share a piece of this joy with you in our interview with StartupYard! Read an excerpt of the interview below written by Lloyd Waldo.
Meet Soldigo: An SY 2015 Alum with a New Brand
This week, on our trip to Romania, I caught up with one of our favorite StartupYard Alumni, Mathe Zsolt-Laszlo, known to us as Zsolt, founder and CEO of StartupYard alum Soldigo– formerly known as Shoptsie.
Soldigo has changed their name, but they’re still the amazing team they were when they joined us at StartupYard. I talked with Zsolt about what’s been going on at Soldigo since they left StartupYard last year:
Hi Zsolt, first let’s address the big question: your company has a new name: Soldigo. How did you pick the name, and why did you decide to rebrand?
Hi Lloyd. Indeed, we went through a rebranding so Shoptsie is now Soldigo. We got so many contradictory suggestions, many people told us we should change it and just as many said they loved the old name, but in the end we decided to change it after all. As a result of many long brainstorming sessions we came up with nearly 100 new names. We did some research and because there is a lack in terms of .com domain name availability, we gradually reduced this number and arrived at Soldigo. We chose this name because it is short and sweet, in tune with the trend and somewhat catchy. Soldigo stands for “go with the e-selling flow”. It is intelligible in multiple languages and evokes optimism and fun.
What have been some of your biggest milestones since leaving StartupYard?
Zsolt pitching Soldigo at StartupYard’s 2015 Demo Day
I believe our biggest milestones since leaving StartupYard were finding the right teammates and creating the new version of Soldigo. In our industry, technology and business development are often inseparable from one another and this is why we decided to change the platform to an improved version of itself. The new version of Soldigo is more intuitive, easy to use and fully supports the needs of small and medium businesses.
What about your biggest challenges?
Our biggest challenge and joy is to meet the needs of our existing and potential customers who are just as eager to perfect their online stores as we are to improve our service that allows them to do just that. We plan on introducing social selling and create a new plan called Marketing that will offer great marketing solutions for optimized selling.
Tell us what’s new in Soldigo. What are some of your newest features, and what have been some of the biggest changes to the product?
To meet all of our customers’ needs and requests, we added the following amazing new features and updates:
– we improved the product upload as well as the image upload features
– we enabled the possibility to add subcategories
– connecting the store with blogs is also possible now
– we re-thought the Designer and therefore the store owner will have more freedom with it, more customization options (possibility to add background images, more control over coloring the store, possibility to change font types and sizes, so an overall bigger freedom to be creative when it comes to the store’s look and feel)
– new server makes it all work faster and better
You’ve recently expanded your team. Tell us a bit about that process, and about the current state of the team.
The process of recruiting new team members was quite long since we had to make sure that the person joining us represented the same values and had the same goals and was enthusiastic enough to step out of the “8-hours-of-work-a-day” frame of mind. We created a friendly work environment that is not about long hours but rather about focusing on work when needed and make it efficient. So we looked for people who…
Read the interview in full on the StartupYard blog here.