One of the hardest things to do nowadays is to come up with something truly new and groundbreaking. Most of the products we encounter have all been done before, it seems like nothing is really new under the sun anymore.
Luckily, you are a manufacturer, an artisan, a fashion designer or an artist so you have great freedom to really create something and put out work that is genuine and never-before-seen. Impress your customers with a seasonal product that might be something surprising or that might have a slight shock value to it and give your fans something to talk about. Consider pairing up your products so that they can be used together or find new uses for your older products that can be teamed up with your newer ones in an unexpected manner. Limits should be that of the extent of your creativity, so nothing is really off limits.
Creating unique products gives you a huge advantage over everyone else and will promote your products to great visibility. The other great thing about being innovative is that your sales will increase significantly, and not only that one remarkable product but of the rest of them as well.
There is really no recipe on how to be a trendsetter but the ultimate clue to keep in mind is this: you should create something so revolutionary that people can’t stop talking about it. The word of mouth type of marketing is the best one there is so you should be aiming for it and have people talk about your products without being affiliated with your business.