The biggest mistake a handcrafter can make

Facebook is a great community of people with all kinds of interests and preferences. This community is made up of potential buyers and customers who would love to have your products, so what are you waiting for? Read our tips on avoiding the number one mistake you can possibly make:

The biggest mistake handcrafters can make is joining Facebook groups dedicated for handcrafters. Who is going to buy your products there? Sharing your products to other handcrafters is a nice way of displaying your products and also to be inspired by other creative people’s work and products, but that’s about it. If that group isn’t promoted to potential buyers then what is the point, might I ask. Why would you display your products to the competition?
Simply put, you need to be present in groups of people who are buyers, not sellers.

Therefore, first and foremost, find groups on Facebook that gathers people who want to buy products, for example if you produce environmental-friendly nail polishes, search for groups of nail polish lovers. If you are making T-shirts, search for groups whose members like hipster T-shirts, for example, and not a group where people sell their T-shirts.

Joining groups of people who are also handcrafters is like jumping into a sea of similar fishes. Why would a buyer choose your products if you are surrounded by competition? How will you stand out? Instead of doing that, think about joining groups that promote the buying of products rather than simply displaying them to scroll through.

After joining groups of buyers the first step is DO NOT POST IMAGES OF YOUR PRODUCTS. Think of this group as a community of people whose trust you must earn first, because that is exactly what you are doing. Imagine a community of coworkers who have known each other and have worked together for a long long time. And imagine a new colleague being hired who thinks he knows it all. Not cool. Be friendly, polite, helpful and most importantly, willing to learn. Participate and be a part of the community and get to know people and familiarise yourself with their online behaviour. See when they post most often and about what.

Share information in the group that might be interesting for the group members. Again, not your products! In time, the members will know you as someone who is giving and respects the outline of a community and your posts will become somewhat popular.

Just like a new coworker needs time to be welcomed and be a part of the team, so do you. Keep posting valuable information and always be helpful, friendly and polite. If at this point you are wondering why would you invest so much time and effort into a Facebook group, your answer is this: you are trying to infiltrate the “enemy’s” camp, you are trying to make a bond with your potential buyers and instead of them finding your Shoptsie store, you approach them first. Be patient and keep an open eye. You have so0- soo much to learn from the comments and online activity of your potential buyers that will ultimately better your products as well as your approach to online selling and addressing possible customers.

Keep posting and being a member until the point you completely forget about posting your products. This is probably the absolute best time to do it! Gradually ease into posting one of your products and in time, ask the members- who now have become your virtual buddies- to give you feedback on it.

If the product has been well-received, you can slowly, in time, post about one contest for Christmas or a Black Friday Discount. Never be pushy about your posts.

If the members respond well to these and are active and excited about your posts- this should be reflected in the amplifying number of likes- you might humbly ask them to share your products onto their private Facebook accounts so their friends and relatives will see them as well.

The next step might be them liking your business’ Facebook page so they get all the updates and news in time and voilá, you managed to infiltrate The Buyer.

P.s. The time you invest into it should be diametrically opposed to your patience, then you know you’re on the right track! No, but seriously, give it some time and don’t shove your products down anybody’s throat. If they like it, they will want to buy it. Just because they are the ideal buyer, that doesn’t necessarily make them the actual buyer.


Biborka Mathe is the Community Manager and Support of Soldigo and she'll be sharing valuable tips and tricks on how to address and convert customers that originates from her 3+ years in project management and customer acquisition. Art lover and foodie at heart, she is passionate about painting, fashion and puppies.

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