What are marketplaces and why you should use them?

Internet users research a product before purchasing in fact 49% of all product searches now begin on a marketplace. An online marketplace is an e-commerce site that connects sellers with buyers, it’s a platform where vendors sell their products or services to a curated customer base. Some of the biggest and well-known marketplaces are: Amazon, Walmart, eBay, Wish, Alibaba, etc., but there are also niche online marketplaces like Etys – handcrafts; Asos, Zalando or Glami – fashion; etc.

Uploading your products to e-commerce marketplaces is an excellent way to expand your reach. To help you decide which marketplace suits you the best we have integrate more than 20 of them on Soldigo meaning that you can easily get your e-commerce product feed which will enable you to automatically upload your products into these marketplace. But let’s see what are the biggest benefits of selling on online marketplaces beside your online store.

Easy to launch.

While you are working on your new e-commerce website marketplaces can be an excellent way to generate revenue. Once your account is approved you can start selling.

More visibility

Marketplace are known for promoting their platform so they have a considerably high ranking in terms of search engines and this way your marketplace presence can give you even more visibility. On the other hand you can use advertising tools like Amazon Advertising, eBay Promotions Manager and Google Shopping Actions to promote your products on these marketplaces.

Large customer bases

These marketplace are huge companies with enormous customer base who are regularly returning for shopping. For example only Amazon, eBay and Walmart have nearly 3 billion active monthly visitors. Even small local marketplaces have millions of visitors every month.

Taking these into consideration online marketplaces should be included into your marketing strategy starting from today. Decide which marketplaces will be the best fit for your brand, upload your products and increase your sales.

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I am a digital creative thinker in search of realistic problem-solving approach toward the challenges this life blesses us with.