People are no longer using yellow pages. In this digital age every information about a business is available right at our fingertips. This means that your business has a page on Facebook and Instagram and you have a website or an online store. But did you know that you can have a profile for your business in Google as well?
With more than 15 million edits made each month in 2020 Google Business Profile is a powerful that allows you to manage your online presence across the entire Google platform.
How to create your Google Business Profile
You can easily create and claim ownership of a Google Business Profile by following the step below:
- Create a Google Account for Your Business
To create a Google account click your account icon and the add another account button while you are signed in
- Create or claim Your Business Name
Go to the Google Business webpage and click Manage Now button. Search for your business to see if it already exists on Google or click on Add your business to Google
- Add your Business details
The name of your company, category, business address, your services area and your business contact details
How can you optimize your Google Business Profile
Once you created it you need to get the most out of it. Add additional details to make your business really stand out. Add a description to your business, upload a logo and video or/and images, add posts and services. But the most importantly start to request Google reviews. Having a good reputation on Google can bring you new customers and you can grow your business.
Why you should create your Google Business Profile
Beside building a good reputation by directly interacting with your customers via reviews you can use your Business Profile to understand how your customers are finding your business. With Insights under your Google Business account you can learn how many times your company has been viewed, how customers find your listing, what actions customers take after finding it, etc. Knowing these information can help you understand who should you target with your next Google Ad campaigns.
Google Business is a platform that every business owner should be using so take you business to next level and create your Google Business Profile.