Why you should have your own online store beside your Etsy store

As you already know, Etsy is a marketplace where crafters and artists can sell their handcrafted goods. Some ‘etsians’ are complaining about low sales volumes and increased competition. Other etsians are temporary shop owners, meaning that they are selling their products to make some money on the side. Many of them would like to quit their daily jobs and start their own online stores but they are afraid of the technical and marketing challenges. The purpose of this post is to prove that by creating your own online store you can increase your sales and you can have a full time job doing what you love.

1. Your own brand

First of all the look and feel of every Etsy store is the same. Of course you can customize your store header but ultimately, every store is identical. Creating your own online store will give you the freedom to be yourself, you can build your own creative world using your own colors.

2. Better search engine ranking

When joining Etsy, you worked your a** off to take good pictures, brainstormed catchy product names, came up with good product descriptions and structured your products listings. Now that your store is well structured and the listings have very good descriptions, some newly registered competition will copy+paste your descriptions. This will lead to a bunch of duplicate product descriptions and no one knows how search engines will decide which product will be listed first or which store will be penalized. Of course this can happen to your online store as well but the chances are smaller since your store is not surrounded by a sea of competition.

3. Build backlinks to your store

It takes a lot of work to create valuable backlinks to your store. But did you know that when you build a backlink to your Etsy store, you are actually creating a backlink to Etsy and you are strengthening Etsy’s position in the search engine results? You are doing just that. Actually there’s nothing wrong with this but you may ask yourself what if you could create this for your own brand?

4. You don’t need to leave Etsy

The good new is that you can create your online store without leaving Etsy. You can use Pattern but by using Soldigo, beside creating your store by importing your Etsy listings, you will have a set of marketing tools that will help you increase your sales. For example you can have a multilingual store, and by using our Recover Abandoned Cart app you can win back your buyers by sending reminder emails to customers who abandoned their carts, moreover using our Discount popup app you can turn your visitors into potential buyers by offering them discounts based on their visitor-behavior, etc.

It’s time to start writing your own rules.




Biborka Mathe is the Community Manager and Support of Soldigo and she'll be sharing valuable tips and tricks on how to address and convert customers that originates from her 3+ years in project management and customer acquisition. Art lover and foodie at heart, she is passionate about painting, fashion and puppies.

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