The Facebook pixel makes conversion tracking, optimization and remarketing easier than ever. You will be able to see how successful your ad is, you can remarket to everyone who visits your site, or just to people who visit specific pages, etc. Install the app and tnsert the Facebook Pixel code. For more information about the Facebook Pixel please click here. By adding the Facebook Pixel code the “AddToCart” and “Purchase” events will be added automatically. In order to remove the code from your store just simply delete the application.
How the Facebook pixel works:
When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you’ll know when a customer took an action after seeing your Facebook advert. You’ll also be able to reach this customer again by using a Custom Audience. Read more